Technology is shaping the real estate business

From buyers and sellers to Realtors, investors and appraisers - the best way to succeed in real estate is to integrate technology into the profession.

At the moment, new and unique technologies are shaping how real estate works. This holds true for everyone involved - from buyers and sellers to Realtors, investors and appraisers - and the best way to succeed in the industry is to integrate these tools into the profession.

How technology impacts real estate
The term "technology" runs the risk of sounding overused and vague. What is it, and what does it do? While technology is a broad and encompassing word, in relation to real estate it includes a number of devices, websites, applications and solutions that all have similar goals - improve efficiency and accessibility.

Technology could let an agent view property data on the go, or show real estate records to clients and colleagues quickly and easily. Mobile devices are a good place to start, and cloud computing has made this all simpler, according to Business Insider.

The cloud allows data to be shared across multiple platforms, while being readily available from anywhere. This means one Realtor could be showing comparable homes to a client using a tablet, while their cohort is back in the office looking at the same information.

"Mobile devices like smartphones, tablets, and other new technologies help agents to access information at anytime, anywhere," Dustin Moore, president of a real estate solutions firm a la mode, inc., told the news source. "Because real estate agents are constantly on the road, these tools help to drive sales faster. Consumers are also using mobile tools to search for new homes at increasing rates."

Using technology intelligently
The best tools are designed to help those in real estate provide information to customers, and to make the process easier for buyers and sellers. Similarly, Courthouse Retrieval System provides mortgage records, property tax records and more to help the process along.

Websites and other solutions are also great at assisting in the process, and social media such as Facebook could provide more leads and generate customer interest for real estate agents, according to Lindsay Listanski, contributor for Inman News.

To begin with, using these sites properly means being active and engaged. Conversations should be initiated by the agent themselves, and it helps to pay attention to posts from other people. For example, comments about lifestyle or job changes might mean people are in the market once more, providing an opening for the agent to move in, Listanski noted. A number of posts provide chances to meet in person, and keep the conversation going. New technologies offer real estate professionals easy methods to succeed in the industry.

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