Some days, it can be challenging to find that next great client. For real estate agents, learning how to market themselves, their services and their expertise can prove tricky, but finding the perfect strategy is a must if they want to succeed in this industry.
If a more exciting and efficient marketing strategy is something that sounds appealing to you, you're in luck. Thankfully, there are a number of ways you can reach out to potential clients, use your current contact base to generate leads and just get your name out there. Overall, focusing on this aspect of the business will help you position yourself for long-term growth.
In order to help you do that, here are four creative and effective marketing tips that you can start using today:
1. Use your current clients
Word-of-mouth referrals are a key part of this industry, and you're at a disadvantage if your current clients aren't working in your favor. According to Marketing Monday, this group can be the best way to find your next batch of leads. If you trust yourself - and know your clients - asking for a referral should take place during the transaction, not once it's over. It is at this time that your existing client is acutely aware of the process, and that will make them think of other people who need your services as well.
2. Rely on other people when possible
As a real estate agent, you might feel like it is up to you to grow your business. Marketing Monday pointed out that this isn't true. When possible, outsource tasks and delegate to other people. You can also automate certain duties to take over for you. Why is this beneficial? Well, it will allow you to have more time in each day, so you can focus fully on helping clients and working with new business. That creates a larger growth window for you, expanding your potential in this industry.
No matter what, though, you must know what is going on in your region. With CRS Data, you can access mortgage records, warranty deeds and much more, right online. Walkthrough our CRS Data Real Estate Suite to get ahead in the industry.
3. Create local events
As your client base grows, giving back to the community can be the next step toward more business. In an article for Inman News, Matthew Collis wrote that scheduling events can attract more clients. Organize an appreciation night in your neighborhood, provide free educational seminars for homebuyers and sellers or simply meet and greet with the locals. This will keep you in their hearts and minds, and it could always lead to a new client.
4. Combine social media with marketing
One of your best tools is social media, Collis explained. To generate leads, you should combine this strategy with your existing email marketing campaign and website. For example, any email you send can have a link that directs the person back to your Facebook page. The same goes for your website. Most importantly, make sure people know you have these profiles and get them to visit whenever possible.